One campaign, one primary goal
Multiple outcomes can happen, but picking one primary goal makes the result easier to interpret.
creator campaign planner
A social media promotion checklist that starts before the boost.
Promotion is easier to evaluate when the goal, destination, budget and baseline are written down before launch. Use this checklist for a FollowLikes campaign, a platform-native boost, or another creator-promotion experiment.
18 practical checks
Plan the campaign in six passes.
Your selections are stored only in this browser with local storage. Nothing in the checklist is sent to FollowLikes.
1. Define the campaign
Know what success means before spending points or money.
2. Prepare the destination
Promotion works better when the landing profile or post is ready for a new visitor.
3. Build the promotion budget
Decide the maximum cost before launch rather than adding points reactively.
4. Make the creative clear
A visitor should understand the content before deciding whether to engage.
5. Launch and monitor
Watch quality signals, not only raw activity totals.
6. Review the result
The useful question is what changed after promotion, not whether the counter moved.
Before increasing reach
A bigger audience cannot fix a confusing destination.
A campaign can generate activity and still be unhelpful if new visitors land on an unfinished profile, the promoted post does not match the promise, or there was no baseline to compare afterward. That is why destination readiness and measurement come before scaling.
Pre-decide the budget
Set the maximum experiment size first, then scale only after the smaller test produces useful signals.
Measure what happens next
Raw engagement counts are only one layer. Downstream actions often tell you more about whether the promotion reached the right people.
Post-campaign review
Match the metric to the goal.
There is no single number that makes every promotion successful. Choose metrics that correspond to the action you wanted a visitor to take, and compare them with the baseline from before the campaign.
Useful campaign metrics
- Verified completions and completion rate for Exchange campaigns.
- Profile visits, clicks, reach or impressions when those match the goal.
- Saves, shares, replies, watch time or repeat visits when quality matters more than the first interaction.
- Cost or points spent per meaningful outcome.
What this checklist cannot promise
Promotion can increase opportunities for discovery, but a budget or boost does not guarantee followers, sales, algorithmic distribution, search rankings or a specific engagement rate. Treat each campaign as a measurable test.
Turn the checklist into a small test campaign.
Calculate the budget first, then launch only when the destination and measurement plan are ready.